The Home is Our most Important Value----?

Not for all of us!  According to  Reed Robinson | 23 September 2011 iconoculture.com, Millenials consider appearance more important than their home.

KEY INSIGHTS

• Which platforms of self-expression are most important for consumers? Of the modes fielded in Iconoculture's Values and Lifestyle Survey (Wave 1, 2010), most generations view one's home as the most important avenue for style expression.
• Millennials are the only exception: A greater percentage of this group feels that their appearance (hairstyle, makeup, facial hair, etc.) and clothing are more important pieces of a style persona.
• Although personal electronics are at the bottom of the list for each group, there is a large difference (40 percentage points) between the bookend generations.

Image: | Credit: Reed Robinson