11 Reasons You May Want to Raise Prices in 2012:

From my good friend Joe Ellers, March 5, 2012

Hi!  So, I've been getting some questions in from your fellow sales pros out in the field, about my recent emails concerning raising prices in a "down economy"

Here's some helpful ideas incase you're struggling with this: 

If You're on the fence about raising prices or don't think you need to, Consider these:

10 Reasons You May Want to Raise Prices:

1. You need a nice way to Fire lower tier or problem-customers you would rather not even sell to.

2. You're 'busting at the seems' but don't want to expand your company.

3. Your raw material prices are going up and you need to pass along the increase.

4. You're already selling at lower prices than your competitors are when you know that 'price' is not the deciding factor for your customer base.

5. Everyone else is raising prices so you want to jump on the bandwagon.

6. You know your customers will pay 'anything'and you want the opportunity to cash-in by raising prices a bit.

7. You want to add more value to your customers but need to bump up your prices a little to cover the costs.

8. You want to raise prices on NEW customers so you attract a more desirable type of customer base.

9. You want higher quantity orders, so you're raising prices on smaller orders to encourage orders of larger quantities.

10. You're an opportunist and just want more money! 

11. You've just now figured out that the reason your company is going under is because you're not charging enough, so you need to raise prices just to stay in business.

Ok, Having said all this, raising prices is NOT for everyone. Some companies simply can't justify raising prices.

Hope this helps...

Visit Joe at www.JoeEllers.com